McNally went on to research the whole of Ireland to establish a definitive playbook of pub varieties, which led to the foundation of a design and manufacturing specialist, the Irish Pub Company [IPC], in 1990. The ambition was to design and build complete interiors of pubs, first domestically, but then for foreign markets, assembling huge shipments of flooring, decorative glass, mirrors, ceiling tiles, light fixtures, furniture, signage, and bric-a-brac, as well as the obvious centerpiece: the bar itself.
The group now sells bars in six “styles” that can be selected from a company catalog: Shop, Gastro, Victorian, Brewery, Country, and Celtic. At a glance, the variations may seem slight. Upon closer inspection, though, the Victorian option makes distinctively liberal use of brass accents and plummy tones. “Country” is a simpler affair: woody, closer to a kitchen, and liable to feature wall-mounted crockery and/or an open fire. “Modern” would appear to be the hipster iteration, the furniture sleek and the setting more contemporary, one conducive to nu-Irish pursuits like craft beer and artisanal gin tasting.