The physicist Sabine Hossenfelder gets this. Between contracts one time, she set up a “talk to a physicist” service. Fifty dollars gets you 20 minutes with a quantum physicist … who will listen to whatever crazy idea you have, and help you understand a little more about the world.
How many science communicators do you know who will take the time to listen to their audience? Who are willing to step outside their cosy little bubble and make an effort to reach people where they are, where they are confused and hurting; where they need?
Atul Gawande says scientists should assert “the true facts of good science” and expose the “bad science tactics that are being used to mislead people”. But that’s only part of the story, and is closing the barn door too late.Because the charlatans have already recognised the need, and have built the communities that people crave. Tellingly, Gawande refers to the ‘scientific community’; and he’s absolutely right, there.
Most science communication isn’t about persuading people; it’s self-affirmation for those already on the inside. Look at us, it says, aren’t we clever? We are exclusive, we are a gang, we are family.
That’s not communication. It’s not changing minds and it’s certainly not winning hearts and minds.
HT: Judith Curry